This piece serves to highlight my ability to conceptualize and create logo variations based on branding guidelines. I was hired to do a logo redesign by a family friend and worked closely with him to develop a new design that highlights the services he provides with his business, Neighborly Love. He asked for a circular logo to use as a profile picture on social media that is both eye-catching and representative of the work he does. Since the business is based in Colorado, I kept the color scheme earthy and highlighted the “love” aspect by creating contrast with the red heart. I also created a business card that utilizes the brand colors as well as a mocked-up piece of letterhead with the logo and company information.